DETERMINANTS OF PERCEIVED FLOW: PERCEIVED USER TRUST

USER TRUST

Perceived information quality is a pervasive social concept and a key antecedent of information systems success (DeLone & McLean, 1992). Information content includes the amount of information, variety of information, and content quality. Findings indicate that users care about information quality, content richness and navigation (Ilsever, Cyr, & Parent, 2007). Fung and Lee (1999) and Keen, Balance, Chan and Schrump (2000) proposed that information quality should be an important trust building mechanism. In a similar way, people trust a speaker who gives truthful or credible information (Giffin, 1967). Continuous exchanges of information, access to and understanding of information are necessary conditions for establishing a learning process. Similarly, reliability, relevance and personalisation of exchanges encourage the creation of a trust-based relationship (Yvette & Karine, 2001). Accordingly, it is proposed that:
H1. Perceived information quality of mobile SNS is a determinant of perceived user trust.

PERCEIVED INFORMATION QUALITY AND PERCEIVED FLOW

Online flow experience includes three dimensions: perceived enjoyment, perceived control and attention focus (Koufaris, 2002; Zhou and Lu (2011). Perceived enjoyment is the pleasure from people when they are using mobile SNS when surfing the Internet to acquire information or entertaining themselves. Macan, Shahani, Dipboye, and Phillips (1990) define perceived control as the ability to manage activity and time. If the users have a high self-efficacy towards mobile SNS, this means that they have a high perceived control. Users are used to multiple-object-tracking task (Pylyshyn & Storm, 1988). Attention focus is the ability to give attention demand towards a subject from the distracters (Intriligator & Cavanagh, 2001). It shows how users are able to conduct multiple tasks while focusing on mobile SNS to acquire the flow of experience. Previous researchers have found the effects of information quality on flow experience. McQuillan and Conde (1996) stated in a research on flow experiences in reading, there seems to be indications, that the state, in which information acquisition generally occurs, would be some level of flow. Apart from that, Chau, Au and Tam (2000) noted that the modes of information presented on the Internet have a significant impact on the user experience. Users will most likely form negative perceptions about the information quality of mobile SNS platform if the mobile service provider cannot provide accurate, comprehensive and timely information to its users. Hence, the following hypothesis is proposed:
H2. Perceived information quality of mobile SNS is a determinant of perceived flow.